not only this product has a cute name, designer Chaiyut Plypetch also makes it an innovative storage storage solution for mugs. if you are like me drinking coffee and tea all the time (yes, i'm a caffeine addict), this would be an ideal set for you. the mug's handle interlocks with the rubber wall mounted holder. after you finish washing them, just store them on the holder to dry. you won't need to open any cupboard door to find your mugs anymore. available for $49US @ Generate.