saw this study of Elium Studio awhile ago but recently reminded by reading the current issue of Dwell magazine... 'don't lie. you've always wanted to be able to sit back and watch your fluffy white bread turn a golden, crunchy brown right before your eyes. well, now you can, thanks to Elium's Clear toaster, which reveals the magical transformation in all its glories. the decision of how toasted you'd like your toast is now all yours. you can also easily decide when it's time to clean your appliance.'